M.A in Socio-cultural Anthropology | California State University, LA
2023
UX Certificate | UCLA Extension
2020
B.A in Anthropology | University of California, SB
UX Projects
Greener Chipotle | UCLA Extension | 2023
Defined problem statement about reducing carbon footprint through UX design according to the pain point concluded from the User Journey Map and Persona.
Produced the wireframe and Low-fidelity prototype, followed by comprehensive usability testing and subsequent iterative enhancements aligned with 100% success rate testing outcomes.
Improved and updated High-fidelity prototype according to the Think-aloud method in Guerrilla tests conducted with 4 participants, confirming product functionality and concept validity through favorable outcomes.
Suggested Path | UCLA Extension | 2022
Identified user pain points within the delivery order process of the Uber App through the application of the User Journey Map.
Conducted a comprehensive analysis to identify and address communication challenges between drivers and customers, resulting in a structured series of interviews with 10 drivers via Ethnographic Research.
Identified a deficiency within the rideshare app, specifically the absence of a precise route guidance system from the destination drop-pin to the customer's exact doorstep, according to the interview results.
Developed a prototype and executed usability testing involving 6 drivers and 6 customers, yielding a 100% satisfaction rate among drivers and an 81% satisfaction rate among customers.
VR Rave Project | UCLA Extension | 2022
Collaborated with a team of 5 people to conduct competitor research within Web3 to evaluate the landscape of Virtual Reality Rave experiences.
Systematically assessed the strengths and weaknesses of existing VR rave products in the market by synthesizing insights from industrial reports and directing interviews with 15 active rave participants.
Designed and executed the development of an XR model, followed by testing involving five headset users to gather testing data, which serves as a foundation for ongoing enhancements and refinements.
Refined and edited the final project proposal including the operation method and recourse analysis.
